What the heck is sentiment analysis anyway?
Understanding the general public feeling towards your brand was once as simple as reading a few media clips. Social media and a 24-hour online news cycle now means your brand could be mentioned 10,000...
View ArticleHow public relations and corp comms can leverage sentiment analysis.
In my post last week I talked about sentiment analysis and introduced the technology powering our automated text analytics engine, Lexalytics. We made loads of people happy with our news and I had a...
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Using online media monitoring and sentiment analysis in investor relations.
The potential effect a crisis can have on your stock price This is our second post on how professional communicators can benefit from sentiment analysis. Last week we looked at public relations and...
View ArticleUsing Online Media Monitoring and Sentiment Analysis in Analyst Relations
This is the final post in our series on how professional communicators can benefit from online media monitoring and sentiment analysis. Don’t miss our posts on public relations and investor relations....
View ArticleMediaVantage and Lexalytics to offer multi-language sentiment analysis
In January we announced significantly enhanced online media monitoring capabilities within the MediaVantage platform. Today, we’ve got more good news to share. Powered by Lexalytics, a leader in...
View Article#Gov2.0: The Evolution of Media Monitoring
Media monitoring has evolved beyond a package of clippings that arrives on your desk the week after a launch. With online communications proliferating daily, communicators – and government...
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How MV helps Mattamy Homes with its external communications strategy
Still trying to get a handle on your brand’s reputation and influence? Brent Carey, Director of Communications for Mattamy Homes tells us how their company uses MediaVantage to do just that. Q: Why did...
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